4) Outdoor advertising

Advertising standards are currently supervised under a system of self-regulation administered by the Advertising Standards Bureau (ASB), which relies on the voluntary compliance of advertisers. While it sounds admirable on paper, this system of self-regulation in practice fails to compel compliance from advertisers, whose commercial interests are better served through displaying sexual imagery. There are no penalties, no fines, no consequences for advertisers who consistently delight in flouting community standards and triumphing publicly over their critics. 

Answer

a) Will your party commit to a policy to ensure that outdoor advertising is ‘G’ rated?

b) Will your party commit to introducing legislation to penalise advertisers who repeatedly breach the code?

Party Answer
LNP

The LNP is committed to ensuring Queensland is the safest place in Australia to raise a child.

We previously established a parliamentary committee inquiry to look at issues relating to sexually explicit outdoor advertising.

The LNP supported recommendations and agreed to investigate enforcement options to penalize advertisers that do not comply with the determinations of the Advertising Standards Board.

That remains our position and Labor have done nothing on the issue for three years.

Further, the so-called ban on Wicked Campervan slogans is completely futile and it has no impact on vehicles that are registered in other states.

One Nation Still awaiting response
Queensland Labor

In response to the petition launched by the Australian Christian Lobby, the Legislative Assembly referred an inquiry into sexually explicit outdoor advertising to the former Health and Community Services Committee (HCSC) on 17 April 2013. The inquiry focussed on whether reform is needed to protect children from exposure to inappropriate outdoor advertising.

The HCSC tabled its report on 31 January 2014. The inquiry found that the current sustem of self-regulation in the advertising industry worked well, because the majority of advertisers cooperate with the Advertising Standards Bureau (ASB) to remove or modify inappropriate advertisements. However, the inquiry highlighted a gap in the system where a small number of advertisers do not comply.

Seven of the eight recommendations made by the HCSC were addressed to industry. The one other recommendation encouraged the Queensland Government to introduce legislation to recognise the industry code of ethics and allow government to enforce the Advertising Standards Board decisions. The Newman-Nicholls Government’s response rejected this proposal.

The Palaszczuk Government was concerned about the inappropriate comments on many of the Wicked Campers vans that travelled on roads around the state. Those vans are painted with offensive slogans and cartoons which have been the subject of numerous complaints to the ASB. However, the company frequently refuses to abide by the ASB’s determinations.

The Premier gave a commitment to introduce laws that enable enforcement of those Board rulings, so legislation was introduced to ensure that advertisers who use these slogans are cartoons found inappropriate by the ASB are required to remove them from vehicles or risk having those vehicles de-registered. Once de-registered, the vehicle cannot be re-registered in Queensland until the advertisement is removed. The changes provide an enforcement mechanism for the already well-established processes adopted by the Advertising Standards Bureau, or the ASB.

The Greens QLD Still awaiting response