They gloated about obscene images of people wearing only sand shoes that they marketed to children and adults.
They even sent obscene messages via social media to ACL’s Wendy Francis.
But thousands of you rallied and took a few minutes to fire off an email to the Communications Minister Mitch Fifield.
You shared our campaign on social media. Many of you joined Wendy in lodging complaints to the Advertising Standards Board.
The word got out that Volley Australia, once one of our most iconic tennis shoe brands, was no longer a responsible corporate citizen.
Yesterday the ASB agreed with you and ordered Volley to stop sexualising children.
Volley owes the children and parents of Australia an apology. They owe Wendy an apology for their misogyny towards her on social media.
Your activism, combined with ours, works. Thankyou.
Because you receive our emails, are informed, pray, act and give – we are seeing some big wins.
Read ACL's media release on this issue here.