Playboy removedAt 7:07 last Friday morning my Bible reading was interrupted by an SMS from ACL’s Queensland director Wendy Francis.



“A mainstream shop, bras and things [sic], have gone too far with their latest advertising. It’s a promo for playboy with a prize offered to go to the playboy mansion,” Wendy texted.



Needless to say it was difficult to go back to reading the Bible.



Wendy recommended a change.org petition be launched via social media that day.



We already had planned an email encouraging people to tell the national school curriculum review to ensure Christianity was not left out. An email to the ACL supporter base about the Pl^yboy promotion would have to wait.



On Monday our team helped Wendy craft the email. We needed people to care enough to open it  and take action.



“Bras N Things are currently holding a competition to win a trip to the Pl^yboy Mansion,” we wrote.



“Just think about that for a minute.



Pl^boy is a multinational media organisation that has routinely referred to women as ‘b*tches’, sl*ts’, and ‘wh*res’. They make an absolute fortune from the commodification and objectification of women.



For years Pl^yboy has tried to take p*rn mainstream – to normalise it. By partnering with Pl^yboy, Bras N Things are sending a terrible message to women and to young girls.



It’s time to push back. It’s time to draw the line.”



By 6:30am Tuesday morning the petition had swelled to more than 2000 signatures. People had responded.



At 9:30am Wendy rang with the news that Bras N Things was pulling down the Pl^yboy promotion.



CEO Scott Evans had just emailed her.



Dear Wendy

Thank you very much for your feedback, I appreciate your expressions and thoughts and I apologise that our pl*yboy windows have caused such grief. We have removed our pl*yboy posters off our windows and we now have beautiful new window displays showcasing our fantastic new collections. My team are working on this today across all stores. Once again thanks for your feedback.




While we genuinely thank Scott Evans for his responsiveness, it is self-evident that no right thinking father or mother would want their daughter to go to the Pl^boy Mansion.



Things do not have to remain the way they are. Unfortunately I walked past the Pl^yboy promotion at Westfield Belconnen in Canberra and shrugged my shoulders.



Wendy did not.



And neither did 2000 of you who signed the petition.



If you were one, thanks. You made a difference.