A recent Galaxy Poll has shown support for abortion dropped 3% in Tasmania in the last 15 months.

The decline in support has been attributed to a sustained television, print and radio and online advertising campaign funded by the group Emily’s Voice.

Emily’s Voice CEO Paul O’Rourke said the survey “showed that just 47% of women said they supported legislation passed last year allowing abortion-on-demand to 16 weeks, and thereafter with the approval approval of two doctors.”

Mr O’Rourke said the results showed the advertising campaign had been a success. “People like the ads,” he said. “More importantly, they work.”

According to Emily’s Voice the latest Galaxy survey of 400 people 16 years and older showed 72% of Tasmanians recalled having seen the ads, with a total of 78% of people, and 82% of women saying they were credible.

Watch Emily’s Voice’s latest advertisement.