Advertising standards have sunk to a new low with a new television advertisement blatantly encouraging people to cheat on their spouses and a clothing firm posting an advertisement on its website which a complainant said could pass for amateur pornography.

The Advertising Standards Bureau (ASB) has already received more than 50 complaints about an AshleyMadison commercial aired on the Nine Network on Sunday night which shows a man and a woman about to have sex and then broadcasts the message that the couple are married – but not to each other. The tag line then runs: "Life is short. Have an affair." Please click here for more details.

The ASB has said it will investigate whether the advertisement breaches any codes, with a judgement expected in the next couple of weeks. There can be no doubt that it breaches all standards of decency and morality!

Meanwhile the ASB has ordered the removal of an American Apparel advertisement which included images of a woman with a breast exposed and highly suggestive poses on a bed. The woman was said to be an employee of the company. Please click here for more details and here to read the ASB’s case report.

The ASB response to both these appalling advertisements has again highlighted the importance of complaining about unacceptable advertisements. If you would like to make a complaint about the AshleyMadison advertisement or any other offensive advertisement please click here for more information and an online complaints form.