Advertising-Standards-BureauLast week, ACL reported on a recent Wicked Campers slogan which was condemned for being degrading towards women. This is not the first time the campervan company has come under fire for its distasteful slogans painted on the sides of its vans.

In May this year, the Advertising Standards Bureau (ASB) upheld a complaint regarding another one of its slogans on the grounds of discrimination or vilification of religion. The slogan "If you love God, burn a church" was written across the side panel of a Wicked Campers van along with an image of a devil-like character.

Some of the complaints received by the ASB were the grounds that the slogan offended a person's Christian beliefs, and that it incited religious hatred and encouraged people to commit an unlawful offence (arson).

The ASB found the slogan did not breach Section 2.6 of the Advertiser Code of Ethics relating to the health and safety of prevailing community standards. It did however find the slogan breached Section 2.1 of the Code relating to discrimination or vilification of religion.

You can read more about the decision here.

An uproar against Wicked Campers was triggered recently when a Sydney mother launched an online petition after her 11-year-old daughter spotted the slogan “In every princess, there’s a little slut who wants to try it” on a van in the Blue Mountains. 

The petition to “Eliminate misogynistic and degrading slogans and imagery” has reached over 127,000 signatures to date.