Its idea of a symbol that denotes that a publication is ''body image friendly'', similar to the Heart Foundation tick, could be an incentive to promote more realistic images of men and women, writes Ruth Limpkin.

The things that are worth pursuing, above all else, can rarely be photographed but they can be noticed. It is a person's integrity, courage, generosity, self-sacrifice, and compassion that leave a lasting impression, and it is this that we need to learn to celebrate.