For release: Friday, 9th August 2013

The Australian Christian Lobby (ACL) has today welcomed the decision by the Melbourne City Council to push for the banning of ads that sexualise women.

ACL spokesperson Wendy Francis says the initiative is a much-needed step towards dealing with the objectification of women in outdoor advertising.

“ACL congratulates Lord Mayor Robert Doyle for his stand against offensive and sexist imagery in Melbourne’s public spaces.

“This sets an example for other city councils around Australia to crack-down on sexualised advertising that threatens our children’s innocence and promotes negative representations of women and girls,” Mrs Francis said.

Apart from advocating for a ban on advertising that sexualises and objectifies women, the Council will also encourage the community to report such material.

The plan also includes creating special safety zones for women in the inner city with CCTV surveillance, strong lighting and security patrols.

“It is encouraging also to see the Brisbane City Council this week pass new legislation around flashing billboards so they don’t cause distraction to drivers.

“We urge other city councils and state governments to follow suit; there is currently an inquiry into sexualised outdoor advertising in Queensland to provide greater regulation around this issue.

“These are the types of measures we need to ensure our public spaces are made safe for all, especially women and children,” Mrs Francis said.