For release: April 9, 2014

The Australian Christian Lobby is calling for the Queensland Government to urgently act in light of the latest advertising slogan from Wicked Campers and introduce outdoor advertising laws to keep the public space in line with community standards.

ACL’s Queensland Director Wendy Francis said the latest slogan “fat girls are harder to kidnap” by the campervan company degrades women and condones violence against them.

“Members of the public have expressed concern at this slogan and whilst the Advertising Standards Board (ASB) has upheld the complaint[1], Wicked Campers has been free to ignore correspondence from the ASB,” she said.

“The self-regulation system isn’t working and it’s time for the Queensland Government to step in and enforce rulings and introduce penalties,” she said.

“A Parliamentary report into outdoor advertising released in January recommended introducing a co-regulatory approach to advertising to prevent this type of behaviour from happening,” she said.

The report’s recommendations were unanimous and bi-partisan.

Ms Francis said she’s concerned at the time it’s taking for the government to introduce legislation since it and the Opposition agreed to the report’s recommendations.

“The Attorney-General Jarrod Bleijie told parliament last week that the government would ‘take our time’ to implement the recommendations and work with billboard advertising owners,” she said.

“It’s time for the Queensland Government to respond to community expectations,” she said.