Dear Dying to Live and Richard Todd;
Your promotion for organ donation has borrowed one of the most important moments in Christian history and used it as a cheap device to promote a message which many Christians would, in other circumstances, wish to support.
Your campaign has chosen to mock the beliefs of many people of faith in our nation. It hardly serves to recommend your message.
Unfortunately, we know from our supporters that many have been moved by the advertisement to remove their names from the organ donation register – the very opposite response to the one anyone would have wished.
It is a shame that your campaign has been overshadowed in the light of the offence caused to so many people. We urge you to remove your ad from circulation before it reduces the number of organ donors and endangers the lives of thousands of Australians in need of organ donations.