The Queensland Government is to be congratulated for its proactive steps in lifting advertising standards in public spaces, says Australian Christian Lobby Queensland Director Wendy Francis.
The Queensland Attorney General Yvette D’Ath plans to introduce legislation that will see organisations lose their vehicle registration if they fail to comply with determinations from the Australian Standards Bureau to remove slogans from vehicles.
Ms Francis said the legislation would force Wicked Camper vans’ offensive slogans off Queensland roads, unless the company removed signage that the Australian Standards Bureau deemed offensive.
“This is a great first step in taking on organisations that blatantly ignore community sentiment and rulings from the advertising standards watchdog,” Ms Francis said.
“The leadership shown on this issue in Queensland from both sides of politics in seeking to protect the community from sexist and offensive marketing has been tremendous.
“It was the previous Liberal National Government, who initiated a much needed inquiry into sexually explicit and inappropriate outdoor advertising and it is wonderful to see our current Attorney General, Yvette D’Ath, understand the level of community concern and take strong leadership on this issue.
“Next we need to also have appropriate penalties in place for repeat offenders such as Honey Birdette who continue to ignore ASB rulings.
“Children should not be subjected to sexist and offensive marketing.
“If equality between gender really matters, women should not just have to put up with objectifying advertising.”
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