11 August 2015

The Australian Christian Lobby today called for the immediate removal of a sexually exploitative billboard in Townsville which remains after the Advertising Standards Board (ASB) confirmed a breach of guidelines two years ago.

ACL Queensland Director Wendy Francis said this was a clear indication that self-regulation is not working. She said that, despite the ASB’s ruling, the advertiser had refused to comply and the billboard remains two years later.

“It is astonishing to me that there is no way to punish such a flagrant and long-standing breach of the law. As long as there is no penalty for advertisers who won’t keep our public spaces safe for kids, then advertising which discriminates against, objectifies and exploits women will not be stopped.

“The current self-regulation scheme must be re-assessed so that vulnerable women and children can be protected from sexually explicit and inappropriate material.

“Children need only look up at this harmful material, it is the most accessible yet is not subject to a ratings system like video games, television and movies.

“A G-rated outdoor advertising system would improve our cultural narrative about women and give children their innocence, which is their right.