Last week, ACL reported on a recent Wicked Campers slogan which was condemned for being degrading towards women. This is not the first time the campervan company has come under fire for its distasteful slogans painted on the sides of its vans.
In May this year, the Advertising Standards Bureau (ASB) upheld a complaint regarding another one of its slogans on the grounds of discrimination or vilification of religion. The slogan "If you love God, burn a church" was written across the side panel of a Wicked Campers van along with an image of a devil-like character.
Some of the complaints received by the ASB were the grounds that the slogan offended a person's Christian beliefs, and that it incited religious hatred and encouraged people to commit an unlawful offence (arson).
The ASB found the slogan did not breach Section 2.6 of the Advertiser Code of Ethics relating to the health and safety of prevailing community standards. It did however find the slogan breached Section 2.1 of the Code relating to discrimination or vilification of religion.
You can read more about the decision here.
An uproar against Wicked Campers was triggered recently when a Sydney mother launched an online petition after her 11-year-old daughter spotted the slogan “In every princess, there’s a little slut who wants to try it” on a van in the Blue Mountains.
The change.org petition to “Eliminate misogynistic and degrading slogans and imagery” has reached over 127,000 signatures to date.
The Australian Christian Lobby is again calling on state governments to introduce laws regulating outdoor advertising in light of a recent Wicked Campers slogan degrading women.
ACL’s spokesperson on the dignity of women Wendy Francis said the latest slogan from the campervan company – which read, “In every princess, there’s a little slut who wants to try it” – undermines a woman’s worth.
“Time and again, we have seen Wicked Campers ignore calls from the Advertising Standards Bureau to keep its slogans in line with community standards.
“Our children and young people will continue to be exposed to such inappropriate content if our governments fail to intervene,” Ms Francis said.
A Sydney mother recently launched an online petition calling on the Brisbane-based company to remove its slogans, after her 11-year-old daughter spotted the latest slogan on a van in the Blue Mountains.
The change.org petition to “Eliminate misogynistic and degrading slogans and imagery” has now reached over 90,000 signatures.
Ms Francis said no parent wants their child to be exposed to material that objectifies or demeans women.
“The sexualisation of our everyday environment is causing an increase in sexual assaults, eating disorders in young children, and depression.
“A report published in the Lancet medical journal earlier this year revealed that incidents of sexual violence against women in Australia is more than double the global average.
“Governments across our nation need to open their eyes to the harm that companies like Wicked Campers are causing against vulnerable members of society,” she said.
In April this year, ACL called on the Queensland Government to introduce outdoor advertising laws to keep the public square in line with community standards.
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