The Australian Christian Lobby is again calling on state governments to introduce laws regulating outdoor advertising in light of a recent Wicked Campers slogan degrading women.
ACL’s spokesperson on the dignity of women Wendy Francis said the latest slogan from the campervan company – which read, “In every princess, there’s a little slut who wants to try it” – undermines a woman’s worth.
“Time and again, we have seen Wicked Campers ignore calls from the Advertising Standards Bureau to keep its slogans in line with community standards.
“Our children and young people will continue to be exposed to such inappropriate content if our governments fail to intervene,” Ms Francis said.
A Sydney mother recently launched an online petition calling on the Brisbane-based company to remove its slogans, after her 11-year-old daughter spotted the latest slogan on a van in the Blue Mountains.
The change.org petition to “Eliminate misogynistic and degrading slogans and imagery” has now reached over 90,000 signatures.
Ms Francis said no parent wants their child to be exposed to material that objectifies or demeans women.
“The sexualisation of our everyday environment is causing an increase in sexual assaults, eating disorders in young children, and depression.
“A report published in the Lancet medical journal earlier this year revealed that incidents of sexual violence against women in Australia is more than double the global average.
“Governments across our nation need to open their eyes to the harm that companies like Wicked Campers are causing against vulnerable members of society,” she said.
In April this year, ACL called on the Queensland Government to introduce outdoor advertising laws to keep the public square in line with community standards.
The Nordic model has two main goals: to curb the demand for commercial sex that fuels sex trafficking, and promote equality between men and women. It is based on an approach first adopted in Sweden in 1999, and followed by Norway and Iceland.
...a part of a Violence Against Women bill, Sweden passed a law that criminalized buyers of sex, while decriminalizing the person who sold, or was sold for, sex. Sweden understood that gender inequality and sexual exploitation, including sex trafficking, could not be combated effectively as long as it was considered acceptable to purchase access to another – often more vulnerable and disadvantaged – person’s body. Alongside this law, the Swedish government made a significant investment in exit programs for those who wish to leave prostitution and to provide comprehensive social services for victims of exploitation, which is essential for a victim-centred, human rights-based approach to combating trafficking.
Several countries have followed Sweden’s example, and many more are considering this approach. Norway and Iceland passed similar laws in 2008 and 2009, respectively, while in a growing trend sweeping across Europe, Nordic-model style legislation has recently been discussed in the parliaments of France, Ireland, Northern Ireland, Scotland and England and Wales. In early 2014, the parliaments of the European Union and the Council of Europe both adopted non-binding resolutions recommending member states to consider the Nordic Model.
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