If we truly want equality between men and women, and our girls to live healthy and fulfilled lives, the endless and lazy use of semi-naked women in advertising campaigns must stop.
There is overwhelming evidence of the short and long-term effects on children of viewing sexualising and objectifying images and the influence this advertising has on their cognitive functioning, physical and mental health, sexuality, attitudes and beliefs about their own worth.
The main complaint and failure with the current advertising regime of the Advertising Standards Bureau (managed through the Australian Association of National Advertisers) is that it is self-regulated and has no ability to enforce rulings. The current self-regulatory approach for advertising is inconsistent and completely inadequate to ensure community standards around sex, sexuality, and nudity are treated with appropriate sensitivity.