The Australian Association of National Advertisers (AANA) has been the peak national body for advertisers for over 90 years. Their self-regulatory system came into operation in 1997 and it oversees both code making and a complaints handling system administered by Ad Standards, providing determinations regarding breaches of the AANA Codes. There is no penalty for advertisers who ignore community standards. The AANA codes and the process are currently being reviewed which is a great win for ACL as we have been calling for change in this area for many years.
