Offensive and Sexualised Advertising

Wicked Campers has received considerable attention for objectifying women with offensive and violent slogans and artwork on its rental vans. The Queensland Government has introduced legislation to enforce decisions by the Advertising Standards Board (ASB) with the result that Queensland vehicles that do not comply with ASB decisions will be deregistered. The legislation is now before committee.

Will your party commit to ridding our roads of offensive advertising? 




Australian Christians 

Yes, and also keep the media accountable to the types of ads that air during key TV times and radio slots.


WA Labor believes people should not be subjected to sexist, racist or other offensive material in the public domain, such as on vehicles.

The Advertising Standards Bureau receives a number of complaints every year about Wicked Camper slogans painted onto vehicles; however efforts to enforce ASB rulings have so far been ineffective.

The Queensland Government introduced the Transport Operations (Road Use Management) (Offensive Advertising) Amendment Bill 2016 in November 2016 and recently passed the legislation. WA Labor will monitor this legislation once it comes into force to see if it proves
an effective means of controlling the slogans on Wicked Campers that are considered offensive. Questions have been raised in relation to vans registered in other states so we will monitor how effective it is in that regard also. 

Some actions aimed at changing Wicked Campers' behaviour are more consumer driven and may prove to be useful for organisations and local governments. For example, the recent decision by organisers of the Gold Coast Splendour in the Grass music festival to tell campers that vans with offensive slogans were not welcome, and the attempts in Tasmania to ban the campervans from local government operated caravan parks on the East Coast are aimed at making customers aware that they may not be welcome in some places if they hire a Wicked Camper. WA Labor in government would interested in exploring what options may be available to address this issue.

Liberal Party

The Advertising Standards Bureau and Advertising Standards Board were established “…to give voice to consumer values and guide industry in maintaining decent, honest advertising aligning with prevailing community values.” They are the established bodies that determine whether advertising is offensive and where judged not to be the case take action.
The Liberal Party acknowledges the Bureau and Board having the appropriate mechanisms to arbitrate advertising content.