In television's ever-growing quest for shock-driven ratings, Channel 7 has stooped to a new low with its Seven Year Switch offering.
Australian Christian Lobby Managing Director Lyle Shelton said a program glamorising partner swapping and disloyalty did not present a vision of flourishing human relationships conducive to building a civil society.
"Channel 7 really should ask itself if this presents a vision of human dignity or is it just crass voyeurism?
"Many marriages and relationships have produced children by seven years. Is glamorising partner swapping really a good idea for the individuals and children that may be involved?"
Mr Shelton said Seven Year Switch plumbed a new low of so-called reality television.
"I really do think the Seven network could do better and that we as a society are better than this,” he said.
“We urge shareholders to express these concerns to management.”
Complaints can be lodged online, on the Channel 7 Facebook page, or on twitter @Channel7