Media Release

Australia’s largest abortionist has a marketing problem

Google’s rejection of abortion drug ads will mean less abortions according to Australia’s largest abortion provider, MSI (formerly Marie Stopes Australia). And they’re not happy about it. 

National Director of Politics for the Australian Christian Lobby, Wendy Francis, said,

“Australia terminates the lives of around 90,000 babies in the womb annually. It appears that MSI wants to increase this number through Google advertising. But they’ve hit a roadblock – advertising prescription medicine is illegal in Australia.

“MSI spokesperson, Fiona Gerrard, has estimated the Google ban on abortion drug ads in Australia would affect about 700 to 1500 people nationwide.

“MSI’s business model and Google’s response to the marketing request reveals the callousness of both industries. Does MSI have a KPI they wish to achieve? As for Google, it appears that ads for abortion clinics that kill babies surgically are fine, just don’t mention the tablets that kill babies in the womb.

“Abortion is readily available in Australia, even up to birth.

“On the back of the Roe v Wade decision in the US, the Federal Government is conducting an inquiry into abortion. Abortion presents a profound moral issue and we welcomed the opportunity to highlight two areas that concern most Australians:

ACL urges the government to address these human rights violations.

ACL will be represented at the March for Life on 20 January in Washington DC, and will continue to support and build on the rising pro-life movement in Australia and globally.

Because every life matters.


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